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The destination store blooming in the Clare Valley

Abbie Tiller

Becoming a Florist and spending your days surrounded by the beauty of flowers is a dream for many little girls, especially Rachel Bird. “I always had a love for flowers and thought from a very young age that being a florist would be the coolest job ever”.

And after manufacturing jewellery in her family’s business R&B Sutherland Jewellers, which is surely right up there on the dream job list, she opened her very own flower shop, which is blooming in the Main Street of Clare.

First opened in 2021, in Clare’s Town Hall building, Main St Blooms quickly blossomed, relocating to a bigger shop earlier this year, hiring more staff and offering a variety of on-trend indoor plants and quirky giftware.

“I love walking into funky shops and I really wanted to offer a diverse range of products that people don’t see everywhere,” Rachel said.

From a range of unique greeting cards to conversation-starter gifts and decor, Main St Blooms is quickly becoming the “destination store” Rachel envisaged.

“The Tourism Industry in the Clare Valley and surrounds is amazing. We have great wine and great food, and with great shopping, we can make a stop in Clare, even more worthwhile.

“I love that the new store allows us so much space to stock even more unique, quality products made by local suppliers.”

Finding the ideal gift can be a challenge, but Main St Blooms has something for everyone, with carefully hand-picked products from water-meters to help care for your indoor plants, dehydrated fruit and edible flowers by One Harvest Co on the Yorke Peninsula, the thoughtful gift range of Willow Tree figurines and gifts crafted especially for Gin-lovers, with locally-distilled Sawmill Gin, Fever Tree Tonic and a gorgeous handmade gin glass.

As well as creating an exciting in-store experience, with stunning floral arrangements and gorgeous little bloom bottles, Rachel and her team of contemporary boutique florists, including daughter Samantha, have quickly grown to become the go-to florists for weddings and special events, and were also listed in The Advertisers Top 10 Florists in South Australia.

‘Every flower is unique and as such we create arrangements to compliment their natural beauty. We work with local flower growers to ensure we have the freshest produce possible to ensure those who receive them can get enjoyment for as long as possible,”she said.

With floral trends constantly changing, Rachel said the current craze was tinged with a splash of brightness – orange and pink Dahlias and Peonies are on the rise, and surprisingly, the Carnation is back, in subtle greens, white and watermelon colours.

Flowers can be delivered to the Clare Valley and Gilbert Valley area, including all holiday accommodation and all of the funky giftware in-store can be purchased online.

If you’re heading to the Clare Show on October 14, keep your eye out (and your nose) for Main St Blooms’ breathtaking floral installation in the public bar area, which will be adding to the atmosphere of the annual Spring show day.

Main Street Blooms
267 Main North Road, Clare
To shop online click here







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