Bakery bags make visitors hungry for more of regional South Australia
Road trips across South Australia just got sweeter, with new bakery bags dropping state-wide over the coming weeks to inspire visitors to explore more of regional SA.
More than 50 bakeries across ten South Australian tourism regions will be serving up their pastries in bakery bags being distributed as part of an ongoing road trips marketing campaign by the South Australian Tourism Commission.
The special bakery bags feature along popular road trip routes and iconic destinations across the state and will be hitting bakeries as the Santos Tour Down Under races through regional SA, including the Adelaide Hills, Fleurieu Peninsula, Barossa and Murray River, Lakes & Coorong.
The bakery bags encourage potential road trippers to visit Road Trips, Itineraries & Scenic Drives – South Australia for holiday inspiration as well as maps and itineraries of the state’s six iconic road trips which highlight the best of South Australia and suggest local products and experiences.
Road trips include the Mighty Murray Way, Epicurean Way, Seafood Frontier, Explorers Way, Coastal Way, and Southern Ocean Drive.
The creative marketing initiative aims to promote the scenic drives on offer across regional South Australia and further drive visitation and expenditure to local businesses.
Tourism Minister, Zoe Bettison, said “we all love a bakery stop, and what better way to discover the incredible road trip routes and iconic destinations regional South Australia has to offer than while enjoying a treat from one of our state’s many delicious bakeries.
This initiative builds on an existing campaign which aims to support regional businesses and capitalises on the peak summer season, school holidays, and the thousands of cycling fans flocking to regional SA to watch the Santos Tour Down Under.
Visitor expenditure in regional South Australia has reached a record-high $4.7 billion, with ten of the eleven tourism regions already surpassing their 2025 targets.
This is another way we are showing visitors how they can make the most of our state’s diverse regions with a road trip everyone will love while supporting regional South Australian businesses.
Julie Peter, who owns the Uraidla Hotel and Uraidla Republic Café, Bakery & Brewery, said her staff would be filling the new bakery bags with delicious, fresh, home-spun breads, pastries, and their take on typically-Aussie pastries like meat pies, sausage rolls and pasties – including vegan options.
“This is a very exciting time of year for us! Fortunately for us, we are right on the TDU race circuits, and we love that the teams, cycling enthusiasts and spectators pop in for a locally-roasted coffee or a quick bite before heading off for their next ride or to watch the race,” she said
“We’re thrilled that more people on their road trips will be calling into Uraidla – and that people calling into our bakery will be tempted to go see more of SA.”
