Sweary Wellness For Those Who Can’t Be Bothered Manifesting
Five years ago, Fleuireu Peninsula mum, Sarah Armstrong was having…. well a shit of a day to put it plainly. Her bank balance had just slipped into the red, she was jobless and had no long-term life plan.
She ran a bath, threw in a splash of fragrant oil and screamed “FML” (that’s f*** my life in modern group chat lingo).
It was in that desperate moment of self-care that this sweary, salt-of-the-earth mum birthed a business idea that would throw her into the world of wellness.
Not the polished kind with fake serenity and influencers telling you to “manifest abundance.” The kind with no “woo woo fluffery” or “wellness wankery”.
With a $25 loan from her mum, essential oils “borrowed” from a friend, and some labels ordered on 30-day terms, Sarah worked around the clock blending, bottling and branding products.
Before long she had 13 orders. “All friends,” Sarah laughed.
“I still have the spreadsheet.”
Salty, Sweaty Rituals That Make You Feel Good
Today, Salty Vibes has built a loyal following around Australia with brutally honest self-care products. Among the best sellers is FML, WTAF and Zero F***s. Sarah’s refreshing honesty has turned burnout into a business people genuinely connect with.
“Salty vibes is about creating permission for people to honour themselves in the moments they need it most,” she said.
“People are done with being told to breathe deeply and think positive thoughts.
“Instead of guilt-inducing self care clichés, the products are not just funny they are really f***ing good for you.”
Every Salty Vibes product is handmade in small batches, using the purest magnesium, essential oils and nourishing natural ingredients.
In a world of perfectly curated wellness brands, Salty Vibes feels more like a big deep breath and a belly laugh with your bestie all rolled into one.
